That promotion encourages users to submit their own video clips showing on-the-court moves. The NBA recognizes the value of using the Internet to reach "a vast new audience that is passionate about basketball," said YouTube cofounder Chad Hurley. In those instances, the NBA can either ask Google to remove questionable videos or apply to share in the videos' advertising revenue. The league is also part of a test to syndicate its video content to partners in Google's AdSense network, which could drive additional advertising income for both organizations.
By many accounts, however, Google has faced an uphill battle to convince content owners to strike licensing deals. Last week, lengthy talks with CBS reportedly ended without a deal; Viacom, which had earlier asked YouTube to remove thousands of its videos from the site, said it would partner with would-be YouTube rival Joost instead. For Google, video syndication of NBA content is its "sweet spot" -- the search giant has developed in-browser video-viewing technology that could ease video search for the average Web users.
The Google video syndication engine seems to be kicking into a higher gear, Sterling said, adding that it may still be some time before Google's video search is an important part of its overall search business. Advertising revenue is diminishing across the Internet, and independent publishers like ECT News Network are the most adversely affected. We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats, and no subscription fees.
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The site will be continually updated as we add new video examples, so please check back often to see what new plays have been added…. New examples can be found under the Technical Fouls tab in the Respect for the Game section, with new examples in the Overt Gestures and the Unacceptable Gestures and Complaining sections. More new examples are coming soon, so remember to check back often! The NBA Video Rulebook currently contains over different play examples, and we are continually working to update the site with new content, and to provide interesting and educational examples.
If there is any discrepancy in the language between the explanations listed on this site, and what is written in the Official Rulebook, the Official Rulebook takes precedence. New Video examples are coming soon to the Video Rulebook!
Check back soon for new examples in several sections, including the Flagrant Fouls section and the Technical Fouls section. Check back soon for new examples in several sections, including the Other Fouls by Defensive Players in the Other Fouls section and also in the Other Violations section. New examples can be found under the Other Fouls tab in the Other Fouls by Defensive Players section, and can be found in the Impeding Progress section.